Activision’s Cella: Lots Of Uncluttered, Untapped eSports Real Estate To Be Developed

Interactive entertainment giant Activision wants brands to know that eSports participants are an attractive, young audience that bears little resemblance to what people who don’t play video games think about gamers. Activision Blizzard’s Major League Gaming is on a crusade to bring this message to marketers worldwide. “The characteristics of the audience is the reason […]