ANA Working On Digital Supply Chain, Globalizes Masters Circle Initiative

CANNES – Even as the Association of National Advertisers exerts pressure on the digital media supply chain to clean up its act, the organization is taking matters into its own hands by testing an alternative digital supply chain. “If you look at the digital media supply chain, as an enterprise, the jury is still out […]

 

Luma’s Kawaja: Fragmentation Happens, So Get Used To It.

AT SEA  OFF THE COAST OF FRANCE — When Terence Kawaja first introduced the Lumascape, the visual map illustrating an alarming array of ad tech companies, he backed up the image with a call for a simpler world. But that simplification isn’t going to happen, the media finance expert now concedes. “Fragmentation is here to stay […]