Major Agencies Will Collectively Monitor Brand Safety with “Advertiser Protection Bureau”

MIAMI-A group of 4A’s member agencies is banding together under the aegis of the organization’s new Advertiser Protection Bureau (APB) to collectively monitor the environments in which their clients’ advertisements appear. The APB establishes a process in which risky environments are flagged and then investigated by agency-client teams. Announced today at the 4A’s Accelerate conference, […]

 

Maxus CEO: Addressability to Extend Across All Media

LOS ANGELES — Media agency Maxus is keen on addressable advertising and is aiming to work closely with multichannel video providers and delivery platforms by the fourth quarter on ways to make this type of media buying easier, says Louis Jones, North American CEO of Maxus USA, at the 4A’s conference in Los Angeles. “A […]