Shoppable Ads Complement TV Spots, Says Roku’s Pullins

CANNES — A year after it launched a shoppable TV ad, Roku came to Cannes Lions with a major Walmart partnership to talk about. Roku in May 2022 had announced a “frictionless retail” scheme combining shoppable ads with its Roku Pay technology. In this video interview with Beet.TV, Lindsay Pullins, Director, Ad Revenue Business Strategy, Partnerships, […]