With Datorama Acquisition, Integration Rolls On At Salesforce

COLOGNE – At Salesforce, the acquisitions keep on coming, most recently that of AI-powered marketing intelligence and analytics platform Datorama. The company’s ongoing mantra is “integration” and it seems to have no shortage of assets to leverage in that quest. It all stems from what Chris O’Hara, VP, Product Marketing, calls the “fourth industrial revolution” […]

 

Machine Learning Counters Human Creativity Fatigue: Krux’s Reid

SEVILLE — The ad industry has come a long way in the enablement of trading through digital pipes and automated decisions. Now a new wave in artificial intelligence is bidding to make even smarter decisions on buyers’ behalf – and it’s all about alleviating staff of the boredom of testing out different ad outcomes. “The […]