Video’s Programmatic Flip Is In The Bidded Switch

LONDON — For all the talk about the collection of online ad buying processes come to be known as “programmatic”, two ad execs suggest the real definition of the method depends on pricing architecture, not technical approach. Videology global accounts SVP Jana Eisensten tells Beet.TV bidded, as opposed to fixed-price, sales embody a greater variant […]

 

Responsive Design Is Key To Cross-Platform Advertising

LONDON — The proliferating number of media screens means advertising  campaigns now have to be conceived across channels – but technology vendors can help ease the pain, a panel of ad execs agrees. “We should be talking about the whole multi-screen element,” GroupM digital director Krishan Patel tells Beet.TV… “being able to target campaigns holistically […]