KERV
Kerv Interactive’s Jay Wolff: AI-Powered Creative Signals Turn ‘Primetime’ Into ‘You Time’
Artificial intelligence is generating new interactive data signals from creative content that enable moment-based messaging, fundamentally changing how brands reach audiences beyond traditional television daypart structures. “I think if you can provide signals based on moments, and that’s what AI is going to do in creative and content, you can have more powerful dynamic messaging,” […]
KERV’s Jay Wolff: We’re Only in the Third Inning of Shoppable TV
CANNES – Shoppable television may still be in its early stages, but KERV Interactive is betting that automation and creative AI will accelerate its adoption across the advertising ecosystem. “We’re in the third inning of shoppable TV, but it’s coming,” Jay Wolff, CRO at ecommerce video platform KERV Interactive, told Beet.TV’s Andy Plesser at the […]
Active Attention Is The New Frontier For KERV’s Wolff
It may have traditionally been seen as a top-of-funnel, awareness-raising medium – but Jay Wolff believes video ads can drive actual spending, too. Wolff is CRO of KERV Interactive, an AI-powered video creative technology that creates shoppable and immersive experiences within any video content. In this video interview with Beet.TV ahead of Beet Retreat in the Berkshires, […]