Hulu’s Peter Naylor: Reputation And Brand Safety Also Means Budget Safety

PALM SPRINGS, Calif – With the demand for digital transparency and brand safety only getting stronger, Hulu is taking a “very direct” approach to making its inventory available to advertisers via programmatic transactions. “We’re writing our own rules for our own game when it comes to automation and programmatic,” says SVP of Advertising Sales Peter […]

 
 

Unilever’s Keith Weed On Collaborating To Improve Digital Platform Content, Using Blockchain To Vet Transactions

PALM SPRINGS, Calif – Unilever is working with social media platforms like Facebook and YouTube on a “collaborative” basis to improve their content for the good of society while building a private blockchain to tackle transparency issues surrounding its own digital advertising. “The swamp isn’t very transparent,” says Unilever Chief Marketing & Communications Officer Keith […]

 
 

Unilever Will Use Blockchain To Cleanse Digital Supply Chain: IBM iX’s Babs Rangaiah

PALM SPRINGS, Calif – Behind Unilever’s public demand for greater trust on digital platforms is an ambitious plan by the global marketer to embrace blockchain technology. Its first step is to build a private blockchain to begin cleaning up the digital media supply chain, with its preponderance of middlemen and conflicting numbers. “Blockchain was built […]

 
 

AppNexus CEO Brian O’Kelley: Only Transparency Will Provide Trust In Digital Ecosystem

PALM SPINGS, Calif – In the interest of promoting digital advertising transparency, AppNexus has done “a complete opening” of its books over the last six months. This type of leadership role should be adopted by every participant in the digital ecosystem for the benefit of marketers and publishers, says CEO Brian O’Kelley. “I think it’s […]