Identity, Data Science Yield Better Ads, Marketing And Content: Adobe’s Hammerman

PHOENIX – The demand for artificial intelligence in identity marketing seems to be outrunning figuring out how to mix personally identifiable data with various other data sources. “When you think about what a customer needs for overall data strategy, it is all different data points, not just any one specific form of data,” says the […]

 

Time Inc.’s Judith Hammerman On Transparent Metrics And Walled Gardens

To Time Inc., “transparency” is just another word for “validation.” And it’s nothing new to the publisher giant, which maintains a vast garden but eschews walls when it comes to sharing data with its partners. “I think when folks are talking about transparency what they’re really talking about is validation. They really want to know […]

 

Time Inc.’s Hammerman Blends Human Ad Sales With Self-Serve Automation

HOLLYWOOD, Florida — Magazine and digital publisher Time Inc is shooting toward a future where it can sell across the spectrum – from high-touch, human sales, to automated online transactions. Now the outfit is bolstering that last part, by making an acquisition which will put more of the automation power in the hands of its ad […]