4C Insights Knows Who’s Being Social, Who’s Skipping Commercials

LONDON – Marketers have just begun to scratch the surface of mining the biggest behavioral data set ever amassed: social media. “There’s just so much there,” says Josh Dreller, VP of Product Marketing at multiscreen analytics and activation provider 4C Insights. With more than 1.5 billion social media users in database mapped to 250,000 interest […]