NBCU & Viacom Launch OpenAP Version 2.0

The US TV consortium set up to ensure advertisers can buy advanced TV ads using consistent audience segment descriptions may have just lost a key member, after WarnerMedia decided to approach the same problem on its own. But that isn’t stopping the remaining members of OpenAP from launching in to a new phase with the […]

 

At 50% Of Domestic TV Impressions, OpenAP Expecting More Members: Viacom’s Halley

Representing 50% of the domestic television impression supply, the OpenAP audience-targeting consortium has reached critical mass and created a uniform currency around advanced advertising, says Viacom’s John Halley. Phase Two will see more publishers joining OpenAP as it works on ease-of-use and other improvements for media buyers. In this interview with Beet.TV at the recent […]