Condé Nast’s Jim Norton Traces The Publisher’s Video And Film Evolution

Not that long ago, the only presence Condé Nast might have had on Netflix was when a Sex and the City character was reading an issue of GQ or Vanity Fair. Now the publisher has its own Netflix production recently green-lighted for a third season. It’s all part of the evolution not only of Condé […]

 

Programmatic Now ‘A Much More Refined Way’ To Transact Media: Condé Nast’s Jim Norton

Although it may feel like programmatic advertising has been around forever, it’s actually “still new and it’s still very much involving,” says Condé Nast’s Jim Norton. Along the way, the industry has gone from an open-bidded marketplace where it was “a bit of spray and pray and hope you get good impressions and good audiences” […]

 

Condé Nast’s Norton: Video ‘Our Core Medium’ For Storytelling

Condé Nast has decided that while text and images will remain at its roots, video storytelling is the publisher’s path to the future. “Video has to be the core medium by which we tell our stories,” says Jim Norton, Chief Business Officer and President of Revenue. Given its significant investments in premium video to date […]

 

IAB Chair Jim Norton Wants To Clean Up Fakes And Frauds

HOLLYWOOD, FL — The ad-tech sector must do more to clamp down on a wave of “fake news” and ad fraud that is threatening both publishers and advertisers. That is according to the new chair of the US branch of the Interactive Advertising Bureau (IAB). Jim Norton was elected to the post this week in the organization […]

 

AOL Expands Global Footprint with Microsoft Advertising Integration

COLOGNE – At DMEXCO, the AOL advertising offering was increasingly global,  driven the company’s new role in managing the Microsoft advertising business.   At the show floor, we spoke with AOL’s global advertising sales chief Jim Norton about the integration with Microsoft and the opportunities in a number of markets. This video is part of […]

 

AOL’s NewFront: A Marriage of Media and Technology, Sales Chief Jim Norton

For AOL, the NewFront was more than a slate of new original video shows, it was an integrated offering of both media and technology with its programmatic platform, explains Jim Norton, Global Head, Media Sales at AOL in this inteview at the AOL NewFront. Norton says that while automation is bringing efficiencies to the marketplace, quality content is […]

 

AOL Ad Chief: Unified Programmatic Platform Launching Soon

LAS VEGAS — As more ad targeting and buying platforms come online, planners and buyers are having to use a growing number of software suites to place messages. Last year, AOL announced its bid to simplify the landscape – and its own offering – by combining its programmatic platforms under the “One” banner. Now company […]