Jill Steinhauser

SAN JUAN, Puerto Rico — The ad industry talks a lot about removing friction. Warner Bros. Discovery is trying to do it by threading agentic AI into its advertising workflows and rebuilding its ad tech stack from the ground up around open, API-driven architecture. WBD has already moved parts of its ad workflow through agentic […]

NEW YORK – Warner Bros. Discovery is reimagining the traditional upfront by offering a flexible, cross-platform model that prioritizes cultural relevance, audience targeting and cutting-edge technology, said Jill Steinhauser, the media company’s group senior vice president of platform, monetization and partnerships. In this interview with Beet.TV contributor David Kaplan, Steinhauser described how WBD is embracing […]

LAS VEGAS — Warner Bros. Discovery has been investing heavily in data aggregation to enable advertisers to buy audiences seamlessly across its linear and digital properties. The approach is helping to surface new audiences and reduce the complexity of managing them separately across different platforms. “We’ve put a lot of investment and resourcing around our […]

SAN JUAN, Puerto Rico – Television networks are in a period of major disruption as consumers seek greater control over the viewing experience, whether they’re watching traditional linear programming or streaming content to connected devices such as smart TVs and mobile phones. Networks also are seeing greater demand from advertisers to automate their sales operations in […]