How A TV App Is Rebooting CPG’s Consumer Relationship

COLOGNE — Way back when everyone was busy turning panic about smartphones distracting TV viewers in to a “second screen” opportunity, I revealed a new app that got me excited. “I have seen the future of TV and it is called ‘Zeebox’,” I wrote, breaking news of the new mobile app which helped TV viewers […]

 

Beamly Wants To ‘Super-Charge’ Ads After Pivot ‘Step Change’

The social TV app formerly known as “Zeebox” has ambitions to offer advertisers new experiences, after rebranding to “Beamly” earlier this year. First launched in 2011, Zeebox helped viewers learn and talk about shows during live broadcast. But it expanded to VOD and a greater female focus this year in its pivot. “When a drama […]