Great Creative Is ‘Table Stakes’ As Clients Seek Insights, Knowledge: TBWA’s Ruhanen

LAS VEGAS – Creative agencies are managing a transition from a service culture to a knowledge culture. Along the way, the heretofore trusty 30-second television spot has yielded to a continual search for the most appropriate video format and accompanying production budget, according to Troy Ruhanen, the CEO of TBWA. “I think a lot of […]

 

comScore’s Fulgoni On Internet-Connected Devices And The Future of Media Research

LAS VEGAS – While running Information Resources Inc. beginning in 1980, Gian Fulgoni had an insider’s view of the consumer research business. With comScore now measuring some 120,000 Internet-connected devices within U.S. households, he sees the future of media research requiring lots of cooperation and less reliance on panels. The company’s technology is now in […]

 

Bigger iPhone Will Unleash Small Video: ZenithOptimedia’s De Cruz

LONDON — Apple’s latest, larger smartphone will ignite the market for mobile video – but content has to fit the size of the device and the time of consumers who use it, says an ad exec. “The demand is obviously there,” ZenithOptimeda Group strategy director Chris de Cruz tells Beet.TV in this video interview. “The ways […]

 

New York Times Launches New App with Dedicated Editorial Staff

The launch of NYT Now, a new App from The New York Times, marks the first time the paper has committed a staff of editors to organize and update a mobile App. Unlike the paper’s main App which surfaces most of the Times’ stories, the new one presents a stream of  selected news in continuos […]