integral ad science
Ad Fraud From Bots & Fraudulent Traffic Expands
While low-quality inventory has plagued online advertising for some time, fraudulent advertising is relatively new but is growing, says Scott Knoll, CEO of brand safety technology firm Integral Ad Science, during an interview with Beet.TV. “Video is a big area because it has higher CPMS, but you’re not always getting what you pay for. Fraud […]