IAB NewFronts

NEW YORK — Connected TV and commerce have become inseparably linked as streaming platforms increasingly partner with retailers and closed-loop attribution systems enable direct measurement of advertising’s impact on purchase behavior. “You don’t really talk about commerce anymore without thinking about CTV,” Jamie Finstein, vp, Media Center at IAB, told Beet.TV contributor David Kaplan at […]

NEW YORK – Generally speaking, “performance TV” means delivering measurable outcomes for marketers through return on ad spend demonstration, though the challenge lies in proving television’s effectiveness on a consistent, scalable basis rather than isolated campaigns. “What does performance TV mean for Comcast? It means that we deliver outcomes for a marketer. If you’re a […]

NEW YORK – Publisher partnerships must span content, technology, and advertiser relationships rather than focusing on single capabilities, as premium content varies based on individual viewer perception and contextual relevance. “Between content, technology, and advertising relationships, I think a partner that really drives the most value is the one that can span all three,” Kevin […]

Direct publisher relationships are appearing more essential for tapping into connected TV benefits by enabling buyer goal identification, KPI alignment, and optimal signal sharing within bid stream data compared to open marketplace alternatives with unproven supply, contends Tim Ware, vp, Future Today Marketplace at Future Today. “The need for a direct deal is more important […]

In this ever-fragmented media landscape, advertisers are forced to visit numerous destinations to find audience segments, while integrated ecosystems provide unified access that functions like an “easy button for connected TV.” “Fragmentation makes buying audiences hard. You have to go to a bunch of different places to find a little piece of the audience that […]

NEW YORK — Sports programming exacts a gravitational pull on TV, whether linear or streaming, like no other viewing form. With ReachTV, sports programming is transcending the home and the bar to plant itself in airports across North America. Looking strictly online, sports video evolved dramatically from its short-form programming roots to become a significant […]

NEW YORK – Digital video advertising is continuing its growth trajectory, just in time for the overlapping NewFront and Upfront periods, with connected TV rebounding strongly after a slowdown and set to dominate advertising budgets in the coming year, according to new research from the Interactive Advertising Bureau (IAB). “Digital video, which encompasses connected television, […]

Is there anything getting more attention than attention metrics in conversations among advertisers, agencies and media companies during the ongoing NewFronts/Upfronts season? For Neala Brown, SVP for Strategy & Operations at Teads, it’s about time. And there’s still so much to talk about. After years of research and development, attention metrics are evolving from an […]

How does a brand that depends on customer routines respond quickly to a crisis like COVID? In a Beet.TV interview, Keith Lusby, vp of media for Dunkin’ Brands, discussed how consumers want to align with brands that are doing good in difficult times. For Dunkin’, the routine of customers getting morning coffee on the way […]

Even though some advertisers don’t need to be “very niche targeted,” data plays a role in all brand messaging. What’s common across the board is that “Every part of advertising is about performance at the end of the day,” says Christine Peterson, Managing Partner, Digital Investment Lead, Mindshare. “It’s just what do you use as […]

MIAMI-When Cambell Soup Company put its huge creative and media account into review last year, it didn’t seek the usual “spec creative” from contenders. Unlike when the company hired BBDO back in 1954, Campbell was looking for a partner to help it navigate “the pace and complexity of change.” Last month, Publicis Groupe was awarded […]