IAB Annual Leadership Meeting

PALM SPRINGS, Calif – The Internet Advertising Bureau’s focus on brands at the 2018 Annual Leadership Conference marks an inflection point for the organization and all of advertising and media, according to NBCUniversal’s Scott Schiller. That it’s happening now “is a perfect setting for us to really focus on how do we bring brands closer […]

PALM SPRINGS, Calif – NBCUniversal’s Total Audience Delivery is a first for its coverage of Winter Olympics and a model for what the company believes will be more acceptance of the way it is helping marketers re-aggregate fragmenting audiences. So far, one of the biggest takeaways from the PyeongChang Winter Games for Krishan Bhatia has […]

PALM SPRINGS, Calif – Unilever is working with social media platforms like Facebook and YouTube on a “collaborative” basis to improve their content for the good of society while building a private blockchain to tackle transparency issues surrounding its own digital advertising. “The swamp isn’t very transparent,” says Unilever Chief Marketing & Communications Officer Keith […]

PALM SPRINGS, Calif – Behind Unilever’s public demand for greater trust on digital platforms is an ambitious plan by the global marketer to embrace blockchain technology. Its first step is to build a private blockchain to begin cleaning up the digital media supply chain, with its preponderance of middlemen and conflicting numbers. “Blockchain was built […]

PALM SPINGS, Calif  – In the interest of promoting digital advertising transparency, AppNexus has done “a complete opening” of its books over the last six months. This type of leadership role should be adopted by  every participant in the digital ecosystem for the benefit of marketers and publishers, says CEO Brian O’Kelley. “I think it’s […]

HOLLYWOOD, Florida – Meredith Corporation’s Chief Digital Officer is bullish on server-to-server ad auction integration. “We think it has a lot of value,” says Matt Minoff. “Anything we can do that decreases latency on the page, improves user experience while simultaneously driving incremental revenue growth is a positive.” Moreover, Minoff hopes to see the day […]

HOLLYWOOD, Florida – It’s been said that the most valuable real estate is all about location. It’s no different with video advertising, but consumption habits are changing so fast that they are hard to measure. Enter the Moat Video Score, a new impression-level metric for measuring digital video exposures that focuses on length of creative, […]

HOLLYWOOD, Florida – Streaming television pioneer Roku foresees ad loads decreasing and, as a result, the value of ads has to increase. “From an ad strategy perspective, we feel strongly that an empowered consumer needs a more relevant and better ad experience than they’ve had historically in TV,” says VP of Advertising & Audience Development […]

HOLLYWOOD, Florida – Having recently released its first software development kit for monitoring in-app ads, the IAB Tech Lab is busily prepping the latest overhaul of open real-time bidding protocols. “I’m really excited about it,” says the IAB’s Alanna Gombert. The Lab’s first SDK is a takeover of an initiative originally conceived and developed by […]

HOLLYWOOD, Florida – Has the pendulum begun to swing from advertising and media’s preoccupation with digital viewability to audience quality? It’s a trend that comScore executive Aaron Fetters is seeing on the buy side—along with a keen desire to clean up “a mess” of an ecosystem. “We finally seem to be going a little bit […]

HOLLYWOOD, Florida – Anyone over the age of 60 probably hasn’t heard of Cheddar TV. Which is entirely the point, according to its Founder & CEO, former BuzzFeed executive Jon Steinberg, whose plans include activation within two more popular TV bundles in the coming months. “I saw nobody recreating the MSNBC, CNN, CNBC for people under […]

HOLLYWOOD, Florida – While programmatic media buying continues to grow rapidly, publishers need to remain flexible with their infrastructure. It’s all about helping advertisers reach the audiences they want, says the SVP and Global Head of Programmatic for News Corp., Chris Guenther. “It’s just a means of servicing our clients,” Guenther says of programmatic in […]

HOLLYWOOD, Florida – Less than a month after announcing it would publish a daily collection of news stories in Facebook Instant Articles, The Washington Post says the move has been “a win financially,” a positive sign in an era of strained relations between traditional publishers and digital giants. Last summer, the Post was among the first […]

HOLLYWOOD, Florida – On the heels of his company’s expanded partnership with AppNexus, Index Exchange President & CEO Andrew Casale reflects on the benefits of focusing exclusively on supply side clients, becoming “an infrastructure” company and fostering adtech partnerships. Until three years ago, Index Exchange was known as Casale Media, an early proponent of programmatic […]