Holly Yonosko

The data has never been more abundant. The problem is what to do with it. Three-quarters of U.S. buy-side leaders now believe traditional ad measurement approaches are underperforming, according to a February 2026 eMarketer report, a figure that suggests the dashboard era may have run its course. The answer, said Holly Yonosko, chief analytics officer […]

AMENIA, NY — Advertisers continue to rely on general metrics that may offer the value of industry-wide standardized comparisons across media channels, but provide little actionable insight while the identity resolution landscape rapidly shifts toward first-party data strategies and privacy-safe collaboration environments. “I definitely still see some advertisers focusing on those ‘vanity metrics,’ which are […]