Harley-Davidson Relies on Social Crowdsourcing for Creative

NEW YORK – Harley-Davidson has turned to customers for creative ideas by relying on crowdsourcing, says Mark-Hans Richer, global chief marketing officer for Harley-Davidson during an interview with Beet.TV at the Digitas NewFront 2013 in New York. “You can say you are close to customers, but how much control are you keeping for yourselves and how much […]