Before Scale, Addressable TV Finds Its Place: Alphonso, Sizmek, Beachfront, Innovid Weigh In

SAN JUAN — The value promised by connected TV systems offering addressable advertising always seemed to be that ad buyers could precision-target the viewer they want to reach. So why are so many advertisers either spending so little or using addressable for a different purpose? In this panel discussion at Beet Retreat, a cast of […]

 

Buy-Side Platform Sizmek Testing Its ‘Video Extension’ To Television

SAN JUAN, Puerto Rico—An early entrant in digital marketing, independent buy-side platform Sizmek has been eyeing its near-term future from a “video extension perspective” as its reach moves beyond web video to television. It was a logical move considering the big shift in video viewing to big screens, according to Managing Director of Product Hardeep […]