GroupM’s Garvie: Upfronts ‘Crippling’ Industry In Canada

TORONTO — It’s nearly half a year since the upfronts, the annual season where television companies tout their upcoming content slate in order to lock up advanced ad sales. But Stuart Garvie is still having nightmares about the process. The CEO of the world’s largest media buying agency, GroupM, in Canada says the process, which […]

 

How GroupM’s Rennie Wrings Results From Canada’s Constrained Media

TORONTO — It’s a smaller media market with a highly concentrated ownership – so how does a media agency make the best from Canada these days? In this video interview with Beet.TV, GroupM Canada chief investment officer Sebastian Rennie opens up on a two-pronged approach. “I think it’s about finding the combination of two things, […]