General Motors

ORLANDO, Fl – Auto makers have long used TV as a key advertising channel. So, in the new era of internet-connected TV changing, are car manufacturers changing gear? In this video interview with Beet.TV at the ANA’s Masters of Marketing conference, Shenan Reed, Global Chief Media Officer of automotive brand General Motors, explained the benefits […]

ORLANDO, Fl – General Motors is partnering with the Association of National Advertisers on a cross-media measurement initiative to better understand ad frequency across digital platforms, television and streaming TV. The goal is to enable GM to drive unique reach to as many consumers as possible while controlling the frequency with which individuals see ads. […]

ORLANDO, FL — Throughout decades of car TV ads, the medium has typically been used to ignite initial buyer interest, while dealer commercials struggled to prove their worth. Now auto marques can get effectiveness at both ends of the funnel. In this video interview with Beet.TV, David Spencer, Manager, Emerging Media & Partnerships, General Motors, […]