Sustainability Runs Deep: General Mills’ Hiranga

ORLANDO — These days, there isn’t a big brand that doesn’t profess “sustainability” to be a key goal. But is a passion for good things any more than a marketing stunt? To Brad Hiranaga, sustainability is anything but. In this video interview with Beet.TV, the chief brand officer of breakfast cereal maker General Mills says aiming for […]

 

Faster, More Nimble Is The Mantra At Creative Shop Erich & Kallman

LOS ANGELES – Being big for the sake of buying clout used to differentiate media agencies. Now creative agencies are finding ways of trimming down to keep pace with ever-speedier, lower-paying client demands. For Steve Erich, “not your typical agency model” means contracting for the best creative talent for the nascent Erich & Kallman shop […]