Microsoft’s Ferris: Half Of Gamers Use Xbox For Multimedia

CANNES, France — Once upon a time, it was just a games device. Now, Microsoft’s Xbox consoles are used to consume TV, video, music and other content. “Gaming is the core,” says Microsoft’s advertising GM, Scott Ferris. “Over half of people who buy Xbox for gaming end up using it as their all-up entertainment source.” […]

 

Disney Apps’ Reboot Improves Kids’ Engagement

SAN FRANCISCO — The Disney/ABC Television Group says it has increased kids’ engagement with its mobile apps by refreshing the line-up through adding games to video last month. “We’ve already seen some of the stickiness increase,” the group’s video products and technology VP JR Grant tells Beet.TV. “(They place) an emphasis on getting more content types […]

 

Weekly App Updates Keep Users Live: Marmalade’s Beckloff

BARCELONA — How often is too often for developers to update their mobile apps? “We know companies doing updates at least on a weekly basis just to keep you live,” says Bruce Beckloff, corporate development head at Marmalade, a London agency whose technology helps developers deploy across multiple platform standards. “Everybody sees a little bit […]

 

Storm8 Aims To Double Its Mobile Gaming Network

BARCELONA — The developer behind some of the biggest mobile social games is offering to help others monetize their apps. “We are taking on third-publishing – that will change our model,” says James Peng, head of user acquisition and monetization at Redwood City, California Dragon Story and Bubble Mania developer Storm8. “We’re helping to launch games […]

 

‘Twitch’ Set To Boom With Xbox Tie-Up, iOS Software

When Microsoft announced last month that Xbox One players will be able to broadcast their live gaming sessions via the Twitch.TV platform, many people could have been forgiven for asking: “Twitch who?” But the announcement was a crowning for the former Justin.TV, the livestreaming service that was so often home to illegally-streamed content. Now the […]

 

“Angry Birds” is One of the Biggest Video Channels “On Planet”

CANNES – One of the world’s most popular games could also become one of its most pervasive video brands, after Rovio added its Angry Birds Toons cartoon channel to its mobile apps. “Overnight, we updated 1.7 billion games back in March. We’re doing over 100 million views a month,” Rovio chief marketing officer Peter Vesterbacka told […]