Gabrielle Heyman

While interactive entertainment has become a global juggernaut, many advertisers are still treating it like a novelty, allocating only a sliver of their media plans to a single partner. This “one and done” approach overlooks the sheer diversity of the gaming ecosystem, where mobile gaming is quietly commanding vast amounts of user time, according to […]

SANTA MONICA, Calif. – Mobile games have become a key advertising platform with their power to immerse consumers in a fun digital environment that’s conducive to brand messaging. The pervasiveness of smartphones also helps to reach a broad audience. “A core component of what we do in my team’s mission is actually to bring brands […]

CES showcases the latest electronic hardware such as high-definition televisions, gaming computers, wearable devices and WiFi gear, but they all need software including videogames for the fullest “wow” effect. “We love going to CES. It sets the tone in a lot of ways for the rest of the year,” Gabrielle Heyman, vice president of global […]