Fyre Festival
Return To Storytelling At Cannes Yields ‘Smarter And Better’ Creative Work: Y&R’s Sable
Less than a decade ago, the creative work showcased at the Cannes Lions festival seemed to be more about technology than storytelling, in the mind of Y&R’s Global CEO, David Sable. But more recently, some of the work has been “spectacular” as the value of good storytelling has once again eclipsed tech. During the same […]