Programmatic Buying Takes Hold in UK Market

LONDON – Programmatic buying is growing quickly in the United Kingdom and beginning to take hold not only in display but in online video as well, says Nicholas Bidon, UK Managing Director Xaxis. About 12 percent of ad spend in the UK in 2012 came from programmatic buying and this sector of the market is on […]

 
 

VIDEO: SoundCloud has Advertising Audio Play

LONDON – SoundCloud, the Berlin-based sound sharing site, sees 10 hours of audio uploaded by users every minute, says Eric Wahlforss, Founder and CTO. “It’s very much like YouTube or Instagram,” says Wahlforss. “On Instagram you share a photo, on YouTube you share video, on SoundCloud you share audio.” Beet.TV spoke with Wahlforss in this video […]