Puerto Rico’s Media World Transformed by Hurricane Maria: Explain Execs from AT&T, Hearts & Science, Procter & Gamble, Telemundo

SAN JUAN, Puerto Rico—There was no playbook for the advertising and media community in Puerto Rico to help itself—much less consumers—deal with Hurricane Maria in 2017. But until such a template exists, the lessons related by AT&T, Hearts & Science, Procter & Gamble and Telemundo at Beet Retreat 2018 provide more than an ample starting […]

 

P&G’s Hernandez: Hurricane Maria Caused ‘Quantum Leap’ In How Puerto Ricans Use Media

SAN JUAN, Puerto Rico—Before Hurricane Maria made land in the fall of 2017, Procter & Gamble had been in the process of upping its involvement in digital media. What followed the devastation was an immediate reliance by P&G on traditional media and, a year later, a “quantum leap” in how Puerto Ricans consume media, with […]