Turner Grows Content Marketing Platform “Ignite” with Social Distribution of Brand Partnerships

Having just announced the launch of in-house sports marketing agency Turner Ignite Sports, the Turner Ignite unit has taken another step well beyond its traditional linear television clientele in content creation and distribution. And it’s not only the biggest advertisers that have come to embrace content creation and are seeking distribution beyond their own means, […]

 

“NowThis News” Puts Micro Marketing Video On Giant Mall Screens

Pretty quietly this year, a news startup has crept up that, unlike large incumbent publishers, is producing news specifically for millennials’ short attention spans – in quick-fire mobile videos posted through Vine and Instagram. Now NowThis News is beaming this micro mobile content on to hundreds of screens in malls and college campuses – and […]

 

NowThisNews Squeezes Short Video News, Ads In To Social Nets

If Instagram and Vine are the media in which millennials spend their time, why aren’t news producers publishing there? That’s what NowThisNews, a news startup founded by Huffington Post co-founder Ken Lerer, is doing. “We’re building the first video news org that produces original videos for the platforms and devices you take with you,” SVP […]