How Foursquare Balances Geo Ad Power With Ethics: CEO Glueck

With power, comes responsibility. And, for a company that is currently tracking the whereabouts of 150 million Americans on the go, that responsibility is great. Which is why Foursquare CEO says he takes consumer privacy deadly seriously. “We’ve turned down millions of dollars of requests from customers who ask for something that violates our ethics […]


Foursquare’s Crowley on the Power of Location Targeting

LAS VEGAS — The future of mobile marketing is not a distant dream – it’s here and now. Whether it is vendors like PlaceIQ or Ubimo, marketers now have ways they can use consumers’ real location data in ad buys. But Foursquare’s founder wants you to know that the pioneering location-sharing app has been offering this capability for […]


Foursquare Eyes Wearables, Autos as Next Platforms

LAS VEGAS – The emergence or wearable digital devices, connected cars and new devices will provide Foursquare new platforms beyond the mobile, expanding its offering to its users and advertisers, says Steven Rosenblatt, Chief Revenue Officer, in this video interview. We spoke with him during CES at the Mindshare Client Huddle event.