EY’s Balis Reflects On Unification Versus Competition, Changing TV Landscape

In the general quest for more advanced advertising resources, the overarching conversation is about “unification and interoperability” across the industry. Underneath is the day-to-day reality of competition among a variety of players with different business models. “I think we’ve got a lot of bets in motion right now,” says Janet Balis, Global Advisory Leader, Media […]

 
 

Advertisers Seek ‘Interoperability’ In Television Offerings: EY’s Balis

Walking the floors of last year’s CES extravaganza, EY’s Janet Balis saw many separate consumer-facing ecosystems with smart technology in common. “And you see a lot of friction between the electronics in your kitchen suddenly communicating with your front door or communicating with the screens and devices and mobile experiences that we each have,” says […]

 
 

Sky & Finecast Foresee Strong Addressable Growth

CANNES — Together, they have partnered to raise the bar for addressable TV advertising, the new practice through which ad buyers can target viewers down to the household level. So, what do Sky and Finecast think is the future for addressable? Sky is the UK’s leading pay-TV provider, whose AdSmart was one of the world’s […]

 
 

What’s Driving Media M&A: EY’s Media & Entertainment Lead Janet Balis explains both Vertical and Horizontal Plays

Whether it is AT&T buying Time Warner, Comcast and Disney bidding for 21st Century Fox, or the earlier roll-up of Verizon, Yahoo and AOL, one thing is clear – US media and technology consolidation is in full-swing. One more thing that’s in full-swing? The arrival of consulting firms to the advertising and marketing party. For […]

 
 

EY’s Balis On The Need For An Industry Solution To Audience Targeting

Like some people with a long background in media, Janet Balis tries to parse the semantical nuances of what constitutes “advanced advertising,” particularly when the term is applied to television. What’s more important right now is that the sell-side and buy-side come together to craft uniform audience targeting and measurement solutions, says EY’s Global Advisory […]

 
 

EY To Agencies: We Want To Collaborate, Not Compete

The main reason why consulting firms—some of which started in the mundane but essential accounting space—have moved into entertainment and media is that consumers have taken charge. And many marketers have failed to keep up. “Frankly, the reason why I think consulting is becoming so relevant at this particular moment is this is an industry […]