Weather Company’s Hadley: “Location Is The New Cookie”

Can rain drops be used to market raincoats? Weather Company SVP Eric Hadley thinks so. The outfit is using its weather data apps to help advertisers target campaigns in interesting new ways, he told Beet.TV’s summit on cross-platform monetization hosted by Starcom MediaVest Group and sponsored by Dailymotion. “Location is the new cookie,” Hadley said. “If you want the […]