Edwin Wong
From Digital to Physical: Uber Advertising Campaigns Leverage Utility and Emotion
CANNES – In retail media, like many trends in advertising, all roads right now are leading to AI. For Uber Advertising, that intersection represents a unique opportunity to capitalize on high-intent moments. The transportation and delivery giant has been leveraging AI capabilities for nearly a decade, initially to match drivers with riders. Now, those same […]
AI, Identity and Blurring of Digital and Physical Worlds Drive Retail Media’s Future, Say Uber, Albertsons and Epsilon Leaders
CANNES – Retail media is reshaping how brands connect with consumers, fueled by AI, identity-driven targeting and growing integration between digital and physical environments. That was the consensus among executives from Uber Advertising, Albertsons Media Collective and Publicis Groupe’s Epsilon, who spoke on a panel moderated by Jon Watts, managing director of the Coalition for […]
Data Creates Serendipity that Makes Brands Heroes: Uber Advertising’s Edwin Wong
CANNES — The mobility revolution has created more than just a convenient way to get from A to B. It’s generated vast oceans of data about consumer behavior, location, and intent – and now those signals are being transformed into advertising opportunities. Uber thinks its wealth of first-party data – drawn from 170 million monthly […]