eBay’s Scott Kelliher: Flexibility, Not Standardization, Is Key to Success

SAN FRANCISCO– Contextual targeting has become increasingly part of the industry conversation now that the cookie is going away. In an interview with Beet.TV’s Jon Watts, Scott Kelliher, head of brand advertising and partnerships at eBay, explains how contextual has been a part of his company’s strategy for some time now. There are a number […]

 

eBay’s Smith On How The Auction Site Buys Ad-Tech

COLOGNE — For a service that is all about price auctions, you could be forgiven for thinking eBay had programmatic advertising licked. But, in this video interview with Beet.TV, eBay director of ad-tech and innovation, EMEA, Geoff Smith explains how, at its scale, selecting elements of its ad-tech stack can be a headache. “The problem with […]