Droga5’s Cannata: More Out-Stream Video Will Spur Engagement

Moving away from in-stream as the primary online video format will help break through advertising clutter and help brands better engage with consumers, particularly on mobile devices, according to Droga 5’s Frank Cannata. “If you’re constantly just trying to get that pre-roll in front of a consumer and all they’re doing is waiting for that […]

 
 

Inside P&G’s Tide Super Bowl Takeover Campaign With Hearts & Science’s Scott Hagedorn

NEW YORK – Tide’s seeming takeover of the 2018 Super Bowl was part of a “multidimensional solution” that started with a pre-game tease in social media featuring Terry Bradshaw, who didn’t end up in any of this year’s commercials. “We preplanned out a lot of how we wanted the social to work around it and […]

 
 

You Must Have A World View, Droga5’s Royer Tells Brands

Ted Royer has travelled a lot. In his 20-year marketing career, the chief creative officer of independent ad network Droga5 has worked in Singapore, Argentina, Australia and finally New York City. How has marketing changed in that time? Marketing is no longer just about messages, it’s also about opinions, Royer tells Beet.TV in this video interview. “It’s not […]