Horizon’s Digital Chief More Likely To Buy Programmatic Ads

NEW YORK — How should media agencies weigh up buying video ads through programmatic platforms versus conventional video ad networks. The US’ largest independent, Horizon Media, tells Beet.TV’s Video Ad Effectiveness Summit networks can be effective but used sporadically. “They’re delivering a tremendous amount of value but, from a buyer’s standpoint, it’s a bit tactical,” […]

 

Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR

NEW YORK — Nearly two years after Nielsen introduced its TV industry-style Online Campaign Ratings measurement system, one big agency is using the metric when placing almost all its online video ads. “It’s a huge percentage of the dialog,” Horizon Media’s chief digital officer Donald Williams tells Beet.TV in this video interview. “North of 95% […]