Tremor Video DSP Expanding Alphonso TV Partnership To Canada: CMO Thomas

SAN JUAN, Puerto Rico—Combine a variety of data assets with an in-house creative agency and you have what Tremor Video DSP calls creative video intelligence. “Everybody has data strategies, but we’re going beyond just connecting to a specific consumer and really thinking about what that message is and means in that moment,” says CMO Abbey […]

 

NBCUniversal’s Colella On The Value Of Contextual Optimization

SAN JUAN, Puerto Rico—NBCUniversal has a new tool to make sure that commercials are seen in the right context within specific television programs. “If there’s a wedding happening and people are in love and happy, you don’t want to see a hamburger,” says Denise Colella, SVP, Advanced Advertising Products & Strategy. The Contextual Intelligence Platform […]

 
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