Dennis Buchheim
AI Agents Are ‘Nascent’ but Data Clean Rooms Are Ready for the Collaboration Era
PALM SPRINGS, CALIF. – Data clean rooms were never meant to be a silver bullet. But, as AI agents begin reaching across organizational boundaries to hoover up everything they can find, the humble clean room is getting a second look — this time, as a critical guardrail. That tension, between AI’s appetite for data and […]
Data Collaboration and Household Targeting Unlock CTV’s Full Potential: Snowflake’s Dennis Buchheim
NEW YORK – As connected television rapidly reshapes the advertising landscape, Dennis Buchheim, global head of go-to-market for adtech, martech, media and entertainment at Snowflake, sees an evolving ecosystem where data strategy, collaboration and privacy will determine success. Speaking with Beet.TV’s Lisa Granatstein at the Premium Programmatic Summit, Buchheim pointed to the immersive power of CTV […]