Data Collaboration and Household Targeting Unlock CTV’s Full Potential: Snowflake’s Dennis Buchheim

NEW YORK – As connected television rapidly reshapes the advertising landscape, Dennis Buchheim, global head of go-to-market for adtech, martech, media and entertainment at Snowflake, sees an evolving ecosystem where data strategy, collaboration and privacy will determine success. Speaking with Beet.TV’s Lisa Granatstein at the Premium Programmatic Summit, Buchheim pointed to the immersive power of CTV […]