Denise Ocasio

CANNES – As television advertising dollars flow into streaming environments, the programmatic machinery built to transact those ads is growing increasingly complex. A cottage industry of platforms providing aggregation and curation services is on the rise. This has prompted agency leaders to push for greater supply path optimization (SPO) to ensure transparency and value for […]

SANTA MONICA, Calif. – Connected television is in its infancy compared with decades-old linear television, and its ultimate success as an advertising medium will depend on a dynamic mix of influences. Two key components will be data usage and the viewer experience. “How CTV platforms use data, what integrations they’re looking at, who are they […]

“I was fascinated by the camaraderie and the community that Andy and the team have built,” says Terence Kawaja, founder, CEO of LUMA Partners. “There’s a tangibility to the discussions that I’ve noticed. Beet Retreat, people go to do. These people, they’re doers, not talkers.” Kawaja is one of many industry leaders who share how […]