Sex Sells…Endangered Species, DDB’s Doria Explains

How to Sell Anything 101 — use sex or pandas. Better yet, both. That’s what DDB NY did when working with the Wildlife Conservation Film Festival in a pro bono capacity to drive awareness about the nature conservancy. “They wanted to come up with a way to engage the youth to think about endangered species,” says […]

 

Basic Human Drives That Guide Advertising Will Never Change: DDB’s Reinhard

Keith Reinhard got his first taste of the ad business from the tiny grocery store in northeast Indiana where his mother worked as a clerk when he was a boy. The store didn’t have room to post the promotional materials from the likes of Kraft, General Mills and Mars, so he took them home to […]

 

DDB’s Keith Reinhard on the Origins of Omnicom

DDB Worldwide’s chairman emeritus Keith Reinhard considers his role as a co-founder of Omnicom in 1986 to be his greatest career accomplishment, but bringing disparate agency cultures together wasn’t easy. Concurrent with the three-way union that formed Omnicom was the merger of Doyle Dane Bernbach, a New York agency, and Needham Harper Worldwide, which had […]