Programmatic Will Transform Outdoor Advertising: VivaKi’s Hopwood

CANNES — Programmatic buying is still almost entirely associated with digital media, but the time might not be far off when creative is routinely served in real time on outdoor advertising displays. That’s what Danny Hopwood, VivaKi’s VP-solutions and platform operations for EMEA, envisions. He observes that traditional outdoor advertising companies like Clear Channel, Posterscope […]

 
 

VivaKi’s Hopwood on Programmatic Advertising: “We are on a Tidal Wave of Innovation”

LONDON – From the emergence of programmatic television selling from the likes of Sky in the U.K. to innovative ad-synch technologies, to the rapid maturation of the tech stacks of Google, Yahoo, Facebook and Amazon, the selling of advertising programmatically is quickly accelerating, says Danny Hopwood, Head of Platform EMEA at VivaKi, the Publicis unit. He […]

 
 

VivaKi’s AOD Wants Industry Platform For Native Ads

LONDON — It’s only natural that native advertising articles exist only on the websites of the individual publishers who sell and create them – after all, they depend on the tone and content production skillset boasted by that publisher. But Danny Hopwood wants native’s small reach to break out of their creators’ own confines, with […]

 
 

VivaKi’s Hopwood: UK Broadcasters to Sell Online Video Ads In Real-Time

COLOGNE — The UK’s TV networks have spent the last few years building up their distinct cross-platform catch-up services against which to sell pre-roll ads. Now they are showing interest in letting some of those ads be bought by programmatic, real-time bidding algorithms. Speaking to Beet.TV, Danny Hopwood, the EMEA platform head for ad group […]