How Data Is Redefining TV Ads: TransUnion, Univision, TVSquared Execs Discuss

Once upon a time, it was the dumb box in the corner of the room. Now, thanks to digitization and internet connection, the humble TV is collecting vast quantities of audience data, usable for ad targeting. In this panel discussion, three executives at the coalface of the quest for TV ad data tell Beet.TV editorial […]

 
 

Consumer Data Have Bigger Role in Context, Content: Univision’s Dan Aversano

LOS ANGELES – Content producers and distributors have more ways than ever before to reach audiences with programming. Data about those consumers are valuable for advertisers as they develop their media plans, especially as audiences splinter among more connected TV (CTV) choices. “The fragmentation that’s being created within CTV starts with the consumer, because they […]

 
 

How CTV Optimizes Media: Views From Zenith, Tubi, Mars, JPMorgan Chase, Wavemaker, Univision & A+E Execs

In a challenging business environment and with traditional TV viewing waning, a growing number of brands and their ad agencies are leaning into connected TV. There, they can employ data-driven buying, targeting and measurement. But what’s the right balance of digital and linear, and how can buyers wring the best effect from the new channel? […]

 
 

Optimization Lets Marketers Look Forward With Ad Spend: Univision’s Dan Aversano

Audience data will play a bigger role in this year’s upfront sales season as TV networks tout their strengths in reaching consumers among a bigger variety of platforms. Ad-based video-on-demand (AVOD) services will be more prominent amid the broad shift to media consumption on connected devices like smart TVs and mobile phones. “The upfront this […]

 
 

“Embrace Agility,” WarnerMedia’s Aversano Advises

The coronavirus is forcing everyone to think creatively. And that includes how marketers find their audiences when the delivery mechanism they expected to use just isn’t available. Case in point – to find viewers who would otherwise have watched sports events that have been cancelled, some brands are turning to audience targeting, which helps them […]

 
 

At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss

They are two of the key developments being touted to revolutionize TV ad buying – but are “deterministic” targeting and outcome attribution really up to scratch? During “Data Activation, the New Tool for Programmers”, a panel convened at Beet Retreat In The City, executives held a refreshingly frank discussion on the true state of two […]

 
 

WarnerMedia Focused On Unlocking National Addressability: Aversano

“Addressable” TV technology promises advertisers the ability to precision-target ads at individual households. But, over the last year, Beet.TV has heard several executives say that nationwide roll-out must be solved if the opportunity can truly be unlocked at scale. Now WarnerMedia is gearing up to make announcements on how it wants to unlock that opportunity. […]

 
 

Xandr’s Ad Graph Will Scale Up To 5G

A few short years ago, few could have predicted that Game Of Thrones, Wolf Blitzer, basketball stars and broadband infrastructure engineers would be rubbing shoulders in the same company. But that’s what the modern AT&T – incorporating WarnerMedia’s Turner and CNN – now looks like. For the corporation – like Verizon alongside it – it […]

 
 

AT&T Data Helps Fuel Turner’s Quest For Guaranteed Campaign Outcomes: SVP Aversano

AT&T’s more than 170 million consumer relationships—north of 140 million of them in the mobile space—generate a ton of data. For Turner, the data from those relationships will be the basis for optimizing and guaranteeing campaigns based on business outcomes. Such guaranteed optimization could emerge by late this year or early 2020, Turner’s Dan Aversano […]

 
 

With More Than 700 Users, OpenAP TV Audience Consortium Eyes Growth Roadmap

Having launched last September 29, the OpenAP television audience targeting consortium platform of Fox, Turner and Viacom has more than 700 users. Meanwhile, Turner is beta testing mapping audience segments across its digital footprint. “We have a roadmap that takes us through essentially a 1.5 release and it’s going to go even beyond that,” Dan […]