Brands and Distributors Should Look for Shared Goals in Branded Content

CHICAGO — When embarking on branded content, a marketer should consider what part of its story fits best in that format, Cristel Turner, Director of Brand Advertising, Strategy and Business Marketing at U.S. Cellular, in an interview with Beet.TV. “What doesn’t lend itself as easily to a 30-second spot or a print ad?” she asks. “What […]

 

U.S. Cellular Pairs With ABC’S “Shark Tank”

CHICAGO —  Producing branded content can help a marketer stand out from the competition, says Cristel Turner, Director of Brand Advertising, Strategy and Business Marketing at U.S. Cellular in an interview with Beet.TV. That’s why the cellular company recently partnered with ABC’s “Shark Tank” on a sweepstakes and sponsorship for the popular ABC TV show. “We are […]