Razorfish CEO on What’s Next in Branded Content and Storytelling

CANNES – Marketers should be on the lookout for new ways to blend storytelling into branded content, says Bob Lord, Global CEO of Razorfish in an interview with Beet.TV. As an example, he points to a recent effort by Razorfish client Citibank in which the marketer helped to curate the AOL Business channel. “We bought […]

 

Razorfish’s Lord: Consumer-TV Interaction on the Rise

The growth of consumer-TV program interaction via platforms like Twitter reenforces consumers’ demand for “two-way communication,” and advertisers are finally starting to embrace it, says Bob Lord, global CEO of Razorfish, a digital marketing industry. Content and technology are coming together at the 2013 NewFronts in interesting ways, says Lord. “You’re starting to see a […]