Starcom Doubles Down on comScore for Online Measurement

CHICAGO — Media agency Starcom has placed its bet on comScore as its primary partner for online campaign measurement, and that’s helping streamline negotiations for TV, video and other mediums,¬†says¬†Tracey Paull, Senior VP and Digital Media Director at Starcom. “As an agency we want to stand behind a single verification platform,” she says, adding that […]