Audience Segments Are Empowering Local Advertisers: Comcast Spotlight’s Brendan Condon

Contrary to some thinking, local advertisers quite often know who their existing and potential customers are. They just don’t always know how best to reach them, but local audience segments that weren’t available three years ago are helping to solve that. “The local marketers are some of the most sophisticated marketers that you’ll find out […]

 
 

Comcast Spotlight Enhances Local TV Attribution Via Website Tagging

Comcast Spotlight is bringing more bottom-funnel advertising attribution to local television by showing advertisers how many incremental website visits their campaigns generate. “Attribution measured at the local level is a challenge for anybody because your sample sizes get terrible when you’re trying to do measurement at the local level,” says VP of Data Strategy Justin […]