Leo Burnett’s Geraghty on Branded Content Breakthroughs for Coke, P&G

CHICAGO — Coca-Cola’s groundbreaking small world machines campaign has won awards and reached around the world, but it wasn’t easy to pull off. The goal of the branded content effort was to showcase corporate responsibility but also bridge borders, says Vincent Geraghty, EVP and Executive Director of Production at Leo Burnett, in an interview with […]