The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’

SAN JUAN, Puerto Rico — Chris Kelly feels marketers’ pain. The CEO and founder of Upwave, a brand analytics platform, says chief marketing officers (CMOs) are pressured by chief finance officers (CFOs) to invest in short-term, bottom-of-funnel marketing tactics. But, in this video interview with Beet.TV at Beet Retreat San Juan, Kelly says marketers can […]


Measuring CTV Ads Takes People & Data Science: Survata’s Kelly

OAKLAND, CA – If a tree falls in a forest and market research is not in place to observe whether audiences saw it, did it really make a sound? Across advertising, brands and buyers are getting excited about the new possibility to deliver targeted, engaging TV campaigns through internet-connected viewing screens, connected TV (CTV). But, […]