Time Inc.’s Hercik On How The Foundry Bridges Editorial And Brands

At this years NewFronts, the seasonal showcase in which online publishers tout their upcoming content roster to advertising buyers, branded content programmes have never been more prevalent. Amongst offerings from BBC Worldwide, Hearst and others, Time Inc.’s custom branded content studio, The Foundry, was found pitching its slate. On the sidelines, The Foundry creative and content SVP Chris […]